Welcome to The Hurley Co Digital Concierge
Hi! Im your Hurley Co digital Concierge! Im here to make your visit the best experience possible.


Sophie Morelli
Artist Level 5, Extension Specialist, Blonde Specialist
My career in cosmetology was sparked by my love of making people feel beautiful inside and out. I graduated cosmetology school from grabber in July 2019. I started working at The Hurley Co in August 2020. I felt drawn to The Hurley Co because of the energy and charisma that each diverse stylist brings to the table. Some of my favorite services to provide are men’s haircuts and blonding. My professional goals are definitely to level jump within the company and receive my dual license in Barbering and Cosmetology! I love what I do because I love making my clients feel more confident and proud to be who they are. I would like each client to know that in my chair I will always listen and do my best to deliver their dream appearance.
Explore our services
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Kelly Hurley
Owner, Barber, PMU Artist, Curl Specialist, Extension Specialist, Master Artist Level 9
Meet Kelly Hurley, the visionary founder and CEO of The Hurley Co. Kelly's love for the beauty industry dates back to 2002 and her expertise has only grown over the years. She has honed her skills in all areas of the industry, and now shares her knowledge at The Hurley Co. Kelly has been a master haircutter for 20 years and has mentored artists and barbers globally to reach their full potential.
Her talent extends beyond the salon as she has created barber programs for several product manufacturers, which has boosted sales and education for artists. Kelly has also made her mark in the fashion industry, styling for big names like Betsy Johnson, Soap Opera stars, and The Real Housewives of Orange County. However, her heart remains at The Hurley Co, which was established in 2012 and is now ranked as one of the top 10 companies in its industry.
At The Hurley Co, Kelly fosters a supportive environment that encourages both personal and professional growth. She places a strong emphasis on education, goal-setting, and mental well-being, which has led to the success of the company and its team members.



